What once started as a dream to bring an innovative new school to the Chippewa Valley has now become an unforgettable journey of pioneering a new standard for Christian education throughout the nation. From the moment the school’s founding team approached us to build out their brand, it was clear to us that the heart and vision behind this school was like no other we’ve ever seen.

Each step of building out Venture’s brand has been an exciting adventure, whether it’s the research that led to the discovery of the perfect name for the school, or the fine tuning of each icon that captured Venture’s unparalleled innovation. The result is a brand that calls students, parents, teachers, and others to abandon compromise as they’re grounded in the truth that all things are possible through Christ.

Once the brand identity had been established, it was time to create a collateral system that provided Venture the toolbox they needed to share their story with parents and community members around the Chippewa Valley. During this phase, we developed stationary kits, creative swag, and stakeholder booklets to drive home Venture’s key differentiators with curious parents eager to learn more.

As the team at Venture began the process of finalizing their plans to launch the school, they knew it was time to start spreading the news to families in the Chippewa Valley, state of Wisconsin, and beyond. It was during this phase that we were able to begin digitally fostering the early phases of Venture’s community while striving to increase brand awareness and consideration amongst parents, grandparents, teachers, and countless others.

When students step into their classrooms at Venture Academy, they should be filled with excitement as they get to explore brand new topics that change the way they see the world around them. That’s why thoughtfully designing learning and community spaces that honored that vision was paramount to bringing the full potential out of the Venture brand. Together with ATS+R, we were able to create renderings of Venture’s future classrooms that were filled with hope, excitement, and endless possibilities.