Everybody knows the future of sports is changing, and there’s few things building more momentum than E-Sports. In this exciting new digital arena, talent meets entertainment as influencers like Throne and K-Aus take the internet by storm with their ability to dominate the virtual grid iron. That’s why we it was a no brainer to jump at the opportunity to help them rebrand their online training platform called “Hot Route” and help them build a deeper connection with their rapidly growing community.

When approaching the brand identity, we pressed into the competitive nature and unparalleled strategy that Throne & K-Aus have built their reputation on. Since the Madden world is filled with the brands of every team in the NFL, we knew it was important for Hot Route to have its own unique brand identity while still being able to seamless integrate itself with the content from the Madden world.