One day an aspiring pilot and serial entrepreneur took to the skies with his flight instructor, where they had a conversation that would revolutionize an entire industry. In the world of aviation, insurance is everything except fair. The safest pilots often find themselves paying the highest premiums and no one is offered the coverage they deserve. Pilots all around the nation are sharing their frustrations, and the team at 5X5 hears them loud and clear.

Revolutionizing an entire industry dominated by the biggest insurers in the nation is no easy task, that’s why 5X5 needed to build a brand as bold as their mission. We were able to help craft a strategy that created deeper a connections with a very unique audience in an authentic way, all while adding clarity around the innovative solutions 5X5 is bringing through it’s unique business model and advanced technology.

The aviation insurance industry is notorious for its archaic approach to providing coverage to its pilots. At 5X5, advanced technology is harnessed to track each pilot’s unique flight patterns and aircraft performance to ensure that pilots not only are able to fly safer, but are able to get the coverage they deserve at a price that’s fair. A system with as many bells and whistles as this must be highly intuitive while not losing that simplified experience that makes the brand so refreshing.

When you walk into a hanger it doesn’t take long to realize that the aviation world is not your average community. As a brand that’s build by pilots, for pilots, we knew that spreading the message needed to be done authentically and organically. That’s what led us to create a design system that not only promotes brand awareness, but contributes to the community that makes the aviation world truly one-of-a-kind.